Many in the blogger community have made the move to ConvertKit in the past year. One of the biggest shocks of the switch was moving from a list-centric way of emailing to a subscriber-centric way of communicating.
List-Centric vs Subscriber-Centric
List-centric is where we organize everything by lists. We have one master list of everyone who subscribed and we manually move people to new lists based on the information we have on them. For example, we might add someone to a list based on their geographic location or based on what product they bought from us. And in this list-centric view, we’re often billed based on the total of our list sizes (instead of our total number of subscribers, which would be far less).
Subscriber-centric, as ConvertKit calls it, is focused on the subscriber. So instead of creating lists and segmenting lists the traditional way of uploading a subscriber to a list, they use the subscriber forms and tags to categorize people.
Now, if you’re a blogger, you already know a lot about tags—you use them every time you publish your blog post. You put in keywords that describe the blog post so that people can better find your content. Well, that works with subscribers, too. You can have as many tags as you want on an individual subscriber, and you can create your sending lists based off of those tag rules.
How to use ConvertKit’s Tagging System to Make Readers Open Every Single Email
ConvertKit’s tagging system and automation rules are absolutely fantastic. If you master ConvertKit’s subscriber-centric tagging system, your readers will love every single email you send them.
Use tags to create and send content your audience really wants
Everyone wants to get tailored content. But how can you do that when you just have a huge list of names? How are you supposed to make sure Taylor gets emails about building his brand and that Monisha gets emails about creating systems to streamline her business? Well, you can do that with tags.
Here’s an example email you can send out:
I love talking with you about making your biz dreams come true, and I’d love to know a bit more about where you are in your business! Just click the link below that best describes you.
- I‘m thinking about starting my business in the next few months
- I started my business this year and I need help building my brand
- I’ve been running my business a while and I want to learn more about streamlining it and creating effective processes
Thanks for letting me know! I’ll be creating even more content tailored just for you.
Not on the list? Hit reply and let me know what best describes your situation!
When a subscriber clicks on a link, it adds a tag to them. Taylor would click on the middle link, and the tag “brand building” would be added to him. Monisha would click on the last link and the tag “process” would be added to her.
Feeling a little lost? Don’t worry, I’ll walk you through the process.
Now that you have segmented (ie divided) your subscribers up into what they want to know about, you can start writing some pretty great emails! You can create a webinar on effective processes and systems in a business and market it directly to Monisha. You can write an amazing blog post about branding and send it just to Taylor.
When you do this, you’re going to see your open rates skyrocket and your content get a lot more engagement. Why? Because you’re sending them exactly what they needed. This is the beauty of knowing who your audience is.
Click the link to grab a free 30-day trial. If you need any help with moving to Convertkit, check out my Convertkit Services.
Use Tags to Let People Opt-Out but remain your list
You can also use tags to let people opt-out of a certain email campaign while still remaining as an active subscriber.
Let’s say you just launched a course and you’re going to be emailing people about it the next two weeks. You can use the tagging system above to let people opt-out of those reminders but to still be a subscriber.
My new course on how to put easy-to-use code to work in your blog posts and pages is now live. The enrollment period is only open for the next two weeks, so be sure to grab your spot, fast!
Hey friend, are you not interested in the course? No worries. Click here to keep getting my regular emails and to opt out of these course reminder.
When you set up the email, you set up the click here as a trigger that adds a tag to your subscriber, such as “no course reminders.” Then the next time you send an email about the course, make sure to exclude everyone with the “no course reminders” tag.
This lets you keep marketing to those who want to hear about the course, and lets you keep your subscribers who love your content but don’t want to get your marketing emails about this specific product. This is a great way to reduce unsubscribes.
Looking to learn more? Check out the Complete Guide to ConvertKit made by yours truly, a Certified ConvertKit Expert. After you’ve completed this course, you’ll be creating more targeted, effective emails and spending less time than you are now reaching out to your subscribers.
You’ll no longer feel frustrated when figuring out automated rules and tags, but instead be rocking complex sequences that make your audience feel like you’re giving them one-on-one attention.
You’ll also know how to integrate your favorite platforms into ConvertKit and use the tagging system to create an up-to-date database of everything your readers love to hear from you about.
Other things you can do with tags
There is almost an infinite possibility of things you can do with tags.
- Add past clients to your subscribers and tag them to add them to a yearlong, quarterly check-in sequence
- Create tags to track people who clicked on a link in an email to learn more about a product, and then send them a custom email about that specific product
- Add tags to people who purchased a product so that you don’t remind them of the product sale after they already bought
- Use tags to do A-B testing. Tag half people A, the other half B. Then send two different emails to them to see which email does better.
- Use tags to signify who has purchased from you in the past and send them a coupon code as thanks
- Tag people who watched a webinar live to get extra emails about the webinar content or upsell product
And that’s just ones I came up with while waiting for my tea to cool. (It’s English Breakfast, btw.) What do you use tags for? Share your subscriber tag insights with us in the comments below.
Other helpful things to know about email marketing
List segmentation, or tagging, is a must-know when it comes to email marketing. If you found this helpful, check out these other email marketing tips:
In this blog post, I go in-depth about subject lines, open rates, A/B testing, and have a free email marketing resource ready to download.