The LinkedIn summary is about more than a short list of your skills and expertise. It’s your work-life story. And like any story, it needs to be compelling and cohesive.
Sharing your work-life story
Mapping out your career
Map out your career so your work history tells one cohesive story. Connect the dots of how each job experience gave you the expertise you have today, and how those skills make you the best person for your current, future, or dream job.
That internship or part-time job you had might not look glamorous as a line-item on your resume, but in the LinkedIn summary you can make it a part of your career story.
In my internship in marketing for XY, Co l was able to hone my skills to write copy for all mediums. I also picked up web design skills from my co-workers, and was later put on copywriting projects for web design. This internship fueled my desire to edit and copywrite for small businesses and startups and lead to the career I have today.
Working at the Reader’s Garden independent bookstore taught me the most important thing I know: customer experience is everything. A good experience will double your profit, and at best, a bad experience will only lose you one customer. This is true for a book store, and true for any other business. When designing email campaigns for your business, I’ll always be thinking new ways to make great experiences for your customers.
As with any good story, you need a hook—a compelling sentence that immediately captures the reader’s attention. Why? Look at the two opening sentences below. Which are you more interested in reading?
- Strong skills in editing, copywriting, and 5+ years experience in freelance writing.
- I’m not your average editor—my untraditional background has grown my skills beyond copywriting and editing to include experience in project management, community building, and designing for digital media.
7 examples of great LinkedIn summaries
Don’t worry, I’m not going to give you advice and leave it all up to you. Below are 7 awesome LinkedIn summaries from career website, The Muse, to inspire you.
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.
I help clients find the subject and medium that best fits their unique identity, and then I produce high-quality content that meets their objectives.
Currently, I am a content strategist at Alliance Media, where I’ve collaborated with companies such as Tiffany & Co., Burger King, and Netflix.
My specialties include digital media, consumer behavior, brand awareness, and omni-channel marketing campaigns. [original]
When I was 21, I climbed Mount Everest. Not metaphorically—I literally climbed the highest mountain on Earth.
While I was hiking, I thought about quitting approximately 5,000 times. (And that’s a lowball estimate.) But despite the high winds, low altitude, mental and physical fatigue, and trail mix overdose, I kept going. I’m that person. Once I say I’ll do something, it will happen.
Now, I put that perseverance to work as a senior account manager for Polar. I don’t have to climb any mountains…but I do have to move them.
I’m well-versed in negotiations, planning and development, relationship management, operations, and logistics coordination and scheduling.
If you’re interested in grabbing coffee and talking shop (or to hear how I almost fell off the mountain at 27K feet), please send an email my way. [original]
I’m a talent acquisition specialist with an interest in building the most effective workforces possible. For over 20 years, I’ve been helping businesses find their perfect hires. I also do consulting on compensation and benefits, new hire processes, and company culture.
When I’m not on the job, I love hiking with my dog, working my way through every recipe in the family cookbook, and indulging my love for seeing new places.
If you’d like to learn more about how my services can help your company, please reach out via email (—@—-.com). [original]
I’m a freelance multi-disciplinary graphic designer who’s delivered creative and engaging solutions across brand identity, print, packaging, and digital media.
In 2013, my online brand campaign for the Dorsey Children’s Hospital won a GDUSA award, one of the most prestigious honors in the graphic design industry.
My work has also been featured in Creatique Bloq, Compound Magazine, and on the Creative Review blog.
Skills: logo design, web design, branding and identity, typography, UI design, packaging, CSS, HTML, InDesign, Photoshop, Illustrator
If you have a project I can help with, please get in touch. [original]
My business cards say such things as career strategist, recruiter and resume writer.
But when you get right down to it, I’m much more—I’m a marketer, an entrepreneur, a blogger, a social media strategist and a technical geek (ask me anything about robots, 18-wheelers or applicant tracking systems, seriously).
I’m also a big believer in the power of branding.
I believe that we, as humans, don’t buy “stuff.” We don’t make decisions based on features and benefits. We make decisions based on emotion, “gut feel” and brand promise.
We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, heck yes. I need me some of THAT.”
And so I teach people and companies how to create that reaction. I teach job seekers and corporations seeking new talent how to communicate their brands in memorable, engaging, and high personality ways, so that they will attract the right audiences and move them toward their core goals.
Specialties include: Job search strategy, career coaching, resume writing, recruiting, LinkedIn makeovers, copy writing, corporate outplacement, public speaking/presentations, social media marketing and branding. I’m also very good at Scrabble and I make a mean margarita.
I’m right over at —@—.com if you ever want to talk careers, job search or marketing. You can also find me at personalwebsite.com. [original]
I’m not your average editor.
Of course, I have strong writing skills, geek out over traffic spikes, and proofread my own text messages. But I’m also a project manager, community builder, and team leader (and pretty good party planner, so I’ve been told).
My background, while extensive, isn’t traditional. As editor-in-chief and first official employee of The Muse—the career and job search platform that helps millions of people figure out what they want to do and thrive once they get there—I have built our publication, The Daily Muse, and fast-growing community from the ground up.
In the past three years, I’ve recruited an incredible team of 500+ freelance writers, career experts, and lifestyle contributors, garnered awards such as Forbes Top 100 Sites for Women and Top 75 Sites for Your Career, and created editorial content that readers truly, truly love. I’ve also significantly increased our audience (4 million UVs/month) and managed syndication partnerships with Time, Inc., Mashable, and Forbes, to name a (notable) few.
Currently, I oversee all digital content strategy and creation, including 50+ articles/week, videos, branded content, and The Muse’s education platform, Muse U. Previously, I worked at a university of a different sort, managing print and digital communications and editorial strategy for the George Washington University Medical Center.
In a nutshell, my passion for content is coupled with a love for big-picture planning and daily operational management. I’m not the editor who just wants to write. I’m the editor who actually wants to edit—and plan, ideate, and lead. This is what I do best and love most. [original]
I got my start writing poetry and teaching fiction. I’m good with words and I get stories. Need a website that works, a brand that resonates and social media that’s human? I can help.
I have over six years of experience in higher ed and academic non-profit communications. I’ve also clocked five years of grad school, which totals thousands of writing hours. I’ve honed clever, clear and concise, so I can create content that informs, delights and inspires.
Teaching taught me the most: to work with people where they are, figure out their needs and show up prepared to add value to their lives. It takes passion and guts to run a classroom, imagination and humor to keep folks checked in, and empathy and patience to provide useful feedback.
I now employ these strengths in managing successful content processes, developing digital resources, and connecting virtual communities.
Below are links to projects I’m proud of: website collaborations, social media campaigns I’ve managed, news articles I’ve written, and shout-outs my work has earned. See something you like? I’m an InMail away. (Or a tweet @—–.) [original]
Bonus: here’s my LinkedIn summary!
I love to design awesome customer experiences. It makes my day is when someone tells me “thank you, you really helped me a lot!”
Whether it’s an email, tweet, or a landing page visit, it’s all about how the we can do something inherently good for the customer. Loyalty isn’t built through discount codes; it’s built through human interactions and kindness. And so I incorporate this in my work every day.
At STFM I wear a lot of hats and I love that—I’m a marketing technologist, a social media strategist, a community builder, a copywriter, a web designer, a project manager, and a magician in databases and the CMS. In short, I design and execute digital marketing and nonprofit membership strategies.
I also volunteer my time and to work with Social Media Club, a 501c6 nonprofit association for social media professionals. I had a blast serving on Social Media Club Board of Directors from 2013-2014 and am wrapping up my 2nd term on the local Social Media Club chapter board. (SMCKC is their most active chapter in the world!)
I enjoy meeting up with fellow social media professionals, and I also enjoy mentoring people new to social media marketing. If you have questions or want to meet up online or in-person, just ask! I’m an InMail away, or you can reach me at saraheggers.com. (Or a tweet me @hidama!)
Ready to re-write your LinkedIn summary? Let me know how it goes or link to your profile once you’re done.