Olivia is the perfect website for those running a business. The main call to action catches the visitor’s eye and helps you focus on what you want your potential clients to do when they come to your website.
For web designers: This theme is built on top of Genesis. It’s a medium-difficulty to modify—the downside is that you cannot create a child theme of this to work on, you’ll just be modifying the theme itself since it uses Genesis.
Krista and Kory at Coded Creative always make themes have powerful built-in customizers. Their themes are good for beginners to WordPress who don’t want to mess with code or complicated plugins to get a great look. I’m an affiliate of these ladies, so I get some love when you click on that link.