Have you ever worked with a designer that just didn’t seem to “get” you? I’m raising my hand, y’all. It’s frustrating. It’s overwhelming.
Before I opened The Savvy Peach, I was a marketing director for an art gallery/dealer in the Atlanta area. While working there, I had the privilege of working with several talented designers on various projects. And I also worked with some designers that made me want to pull out my hair! Those designers seemed like they never heard my request (or perhaps they ignored it.)
Finding a designer who captures your style, has a great client process, and is in your price range is key. Like I said, it can be overwhelming, but I have a few points to keep in mind as you seek your perfect designer.
Referrals Are Reliable
The best way to find a great graphic designer is by word-of-mouth. You know the beautifully designed pieces you’ve seen from your fellow entrepreneur’s site? Ask her who she used to develop her brand!
Once you have a list of designers (start with 3 – 5 if you can), check out their website and their social media channels and pay close attention to their portfolio.
- What in the designer’s portfolio connects with you?
- Do you feel like their work is a good representation of the style you want to use to brand your business?
- What doesn’t appeal to you and do you feel like it is a deal breaker?
Using these questions you’ll be able to narrow your list to 2-3 designers. Now it is time to reach out to the designers to ask them questions about your specific project.