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Why Would You Invest in Brand Photography?

April 10, 2017 | Content Marketing, Guest Post, Web design

Brand photography gives your business a backbone of professionality and it sets you apart from similar businesses in your industry. This is what brand photography is all about. It’s the combination of personality with professionalism and character with creativity.

And brand photography is on the rise for smaller businesses. So much of social media and marketing rely heavily on professional imagery to convey expertise and quality. For instance, you don’t see Apple advertisements have anything but quality photos and video, likewise, Anthropologie relies on nothing but the best photos to capture the elegant chic vibe of their brand. Small up-and-coming brands are learning to invest first in branding photography to build a solid foundation of engaging, creative imagery.

Sarah here. As a web designer, I know that photos can make or break your website. So I asked my friend RuthAnn to talk about the vital importance of branding photography. I know you’re going to love this guest post!

Do you need to invest in brand photography?

So how do you know if you need brand photos? Great question.
Ask yourself these 3 questions:

How to Create an Animated Gif Header for Your Newsletter

March 17, 2017 | Content Marketing, Email Marketing, Most Popular, Web design

Want to jump on the latest email marketing trend? Follow my instructions below to create your own animated header for your newsletter.

Note: The instructions below are perfect for those with little to no graphic design knowledge and for those who don’t have access to Photoshop. If you do have access to Photoshop, I recommend you build your animations there.

Step 1: Create the Images

You’ll need to create the series of images for your gif to use. I created the images in less than 2 minutes inCanva using their email header template.

Step 2: Create the Animation

Now that you have created the series of images, it’s time to put them together! I use Gif Creator because it lets me choose the timing for every single image. This is useful if you want one image to move by faster or if you want to pause on a specific image. You can see the timings I chose for the animation above.

Once you had upload your images and have set the timing, create your animation and download the gif.

Step 3: Add the Gif to Your Newsletter

To add the gif to your newsletter, follow the same instructions in your email provider for adding images. A gif is treated the same as a regular .jpg or .png, so you won’t have any issues adding it to anything that takes regular photos.

Bonus: Send Me Your Gifs!

Did you come up with a clever gif? Show it to me! You can tweet it to me @hidama or send me your newsletter at sarah[at]saraheggers.com. Here are some of the other gifs I’ve created:

Want more simple DYI design tricks like this in your inbox?

[Free Webinar Series] Master Your Camera To Create Captivating Photos for Your Website

February 16, 2017 | Web design

Last year I talked about how photos can elevate or destroy a good website and that if you only use the free photos from the big companies, you run the risk of that photo being used by a competitor.

But if you create your own high-quality photos, then you’ll have exclusive, captivating photos on your website, which will increase the prestige of your brand and the overall look of your website, instantly.

And if you’re like many of my creative friends, you already have a DLSR, but just haven’t gotten around to mastering it yet. And you know if you if someone showed you the ropes, you’d have your own dazzling photos for your Instagram feed and your blog posts.

Well now is the chance has come!

The Ultimate Photography Webinar Series

Over the next few days, there will be series of webinars on how to master your camera. And if you’re like me, and just running solo with an iPhone, many of these webinars are for you, too!

Demystify Your DSLR Camera: February 15 at 7 pm CST
3 Editing Secrets Every Photographer Should Knows: February 20 at 12 pm CST
3 Natural Lighting Tips for Better Pics of Your Kids: February 20 at 7 pm CST
See Like an Artist: How to Shoot Extraordinary Photos in Ordinary Situations: February 21 at 11 am CST

Now, these webinars are a sneak peek into The Ultimate Photography Bundle, back by popular demand! It has 32 world-class photography instructors + 41 of their most essential and invaluable teaching resources. It includes includes 10 eCourses, 16 eBooks, 4 videos, and 11 practical tools (like editing presets and printable reference cards).

Altogether, it’s worth a mind-blowing $4100 but you pay just $147.

If you’re ready to get your own Ultimate Photography Bundle, go here right now and grab it!

If you’d like to learn more about the specific resources it includes (I don’t think you’ll be disappointed!) then by all means, go here and check it out in detail.

Don’t forget—the bundle goes off sale on Monday, February 27th, 2017 at 11:59 p.m. EST. And if you’re still on the fence, there’s really no risk in getting it anyways because they’ve got a full 30-day happiness guarantee.

Introducing the Mastering ConvertKit Training Series

January 18, 2017 | Email Marketing, Most Popular

Learn how to master ConverKit in less than 30 days! Join me for these 3 webinars to learn how to master all of the elements of this popular email service platform.

Looking to move to ConvertKit? Grab a 30 day free trial!

These webinars are FREE today, but the recordings will go on sale in my Complete Guide to ConvertKit course. So be sure to make it to the live webinar!

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