Skip links

Main navigation

Sarah Eggers

Web designer + marketer

Blog

· Leave a Comment

9 Laws of Social Media Marketing

You have to fight hard to showcase your brand. Everyone is trying to make an impact on social media: freelancers, startups, and multinational corporations are all vying for attention.

And this isn’t a one time fight. You have to be your best daily on social media so that your followers hear you and remain loyal to you.

Getting on social media is easy. But making an impact is not. The 9 Laws of Social Media Marketing will help you create and build your brand’s social presence.

Today’s guest post is written by Alice Jackson, a business consultant, blogger, social media enthusiast, online market analyst, amateur designer, and an avid author at Continue Reading

· Leave a Comment

Introduction to ConvertKit Forms

Some of my clients are brand new to ConvertKit and have a lot of questions about Forms and how to use them.  So I created a quick video covering the basics of forms and included the top 2 takeaways below.

ConvertKit Form Naming Conventions

Pick a system for naming your forms and stick to it. The system you should come up with should be very descriptive and it should be easy to figure out where the form is used on your site just by looking at the name.

My forms ...
Continue Reading

· Leave a Comment

Your 3-Step Process for Getting Your Content Done (Finally)

Do you have a piece of content or a writing project that you’ve been putting off (hello, procrastination!) and you really need to get back in the swing of things?

Maybe it’s a blog post that you’re ignoring, updating (or writing) your about page (or other website content), upping your Instagram game, an email series, ecourse or podcast you want to launch, a digital product or new opt in…

Continue Reading

Is your hourly rate leaving you burned out and broke? Use the Balanced Worklife Pricing Strategy Workbook to figure out what your rate really should be.

· Leave a Comment

Why Your Pricing Strategy Is Leaving You Burned Out and Broke

You thought of everything when you came up with your hourly charge or your product’s price. You thought about:

  • all of the time and supplies that went into it
  • how much you need to make in sales plus taxes to make your desired yearly income
  • how many you’d be able to sell

But you forget to factor in the benefits. I bet you’re thinking, “But if I’m a freelancer, I’m setting my own hours and ...
Continue Reading