Brand photography gives your business a backbone of professionality and it sets you apart from similar businesses in your industry. This is what brand photography is all about. It’s the combination of personality with professionalism and character with creativity.
And brand photography is on the rise for smaller businesses. So much of social media and marketing rely heavily on professional imagery to convey expertise and quality. For instance, you don’t see Apple advertisements have anything but quality photos and video, likewise, Anthropologie relies on nothing but the best photos to capture the elegant chic vibe of their brand. Small up-and-coming brands are learning to invest first in branding photography to build a solid foundation of engaging, creative imagery.
Sarah here. As a web designer, I know that photos can make or break your website. So I asked my friend RuthAnn to talk about the vital importance of branding photography. I know you’re going to love this guest post!
Do you need to invest in brand photography?
So how do you know if you need brand photos? Great question.
Ask yourself these 3 questions: