“Actions are dreams with legs.” Small Biz Interview With Fiorenza Rossini

Sarah Eggers: Tell us about your business’ beginning story. What inspired you to start your business?

Fiorenza Rossini: It all started at a time where my 9-5 job—actually more 9-8 job—was not enough anymore. I felt I lost touch with my true-self. So I went through a route of self-discovery and personal development with seminars, workshops, books. Finally, I connected again with myself and I went back to this idea of helping people that I had when I was a teenager, but that later on, during university, I put aside, consciously or not.

I met this speaker who was also a life coach and then I started researching life coaching and I fell in love. This is what I was meant to do, what I was meant to be!
SE: What inspires you, and how do you put that into your creations?

FR: Helping others. Helping others become better people (on their terms), living a life they really enjoy and deserve. This truly inspires me. My business is really client-centered, so anything I offer has to make sense to my folks and fill their needs. I always welcome feedback in order to serve better.
SE: Tell us about the struggle. What were the 2 most difficult things you had to do in order to launch your business?

FR: Getting an online presence has been, and still somehow is, a struggle. I’m getting better every day!
SE: What marketing tips and tricks did you pick up along the way to launching your business that you wish other creatives would know?

FR: It is very important to get a niche, but don’t get overwhelmed by it if it’s day 1 and you haven’t picked one yet. You can still learn and try in the meantime! There is so much to learn about online marketing. Don’t worry my lovelies. Regarding social media, consistency is key, but do it in a way that feels true to yourself.
SE: Tell us about where you are now. What have you done already, and what is next on your plate for go?

FR: I’ve launched my business in-person, and more recently, I’ve launched online.
I’m currently working with a web designer for my website makeover and I’m also working on my online presence and online network. 
SE: What advice would you give creative entrepreneurs hoping to one day to be where you are in your business?

FR: Actions are dreams with legs. When you have an idea, just do it. Please don’t wait 10 years to implement it. Be faithful, you deserve the best that can happen to you.